Research

To better assess the users needs and experience it is important to conduct research, and find out information that may entirely change your approach.

Interview Questions

1) Do you feel 100% informed on how your information and data is saved or shared through social media?

2) When was the last time you read a complete privacy claim before pressing accept?

3) On a scale of 1-10 how secure do you feel online?

4) Have you ever seen an ad for an item or service you had just verbally spoken about? If yes, how does this make you feel?

5) How would you feel if you had an app that allowed you to see all of your information being shared, in one place? Would you pay to use such an app?

6) Did you know that at least 90% of the information collected online is privately owned?

Read Interviews

Reviewing the interviews I can conclude that most people who use an online interface have concerns about their privacy online. Most answered 7 to the question on how secure they felt, but towards the end of the conversation they showed the app would be of great use. I believe most are not ok with how their information is being shared, although do not know enough at first to have real concern. We can use this in our marketing strategy, the more the consumer knows the more the app seems relevant.

I gathered really great suggestions and insights on what more they would want from the app, and believe it would be an effective project.

Instagram Poll Questions

Must be short, and also keep interest.

1) Are you aware your online data is being collected, abused, and sold?

Insert story of "Copley Advertising" and how they used location data collected from people’s phones to send anti-choice ads to the devices of people who were near abortion clinics.

2) When was the last time you COMPLETELY read a privacy claim before pressing accept? 3 options: Every time, I skim, and never.

Interesting fact with graphic:

A new Deloitte survey found that over 90% of consumers accept legal terms and conditions without reading them.

3) How secure do you feel online?

4) Have you ever seen an ad for an item or service you had just verbally spoken about?

22 percent of Americans used devices like Google Home or Amazon Echo

Hey, Alexa, What Can You Hear? And What Will You Do With It?

5) Would you like an app that shows exactly how your information is being used and how to stop it?

Final Screens

I know most of my followers will not participate so I had to be convincing and tell them what it is for before throwing out questions.

This questions purpose was to get a general response to see if my followers were really aware of the problems at hand.

To keep things interesting and also inform my following I added a supporting story.

Studies already show a very low percent of consumers read an entire terms and agreement document, although I wanted to also show this through my own following.

I added another fun fact and graphic to keep them interested.

This is information that hasn't been really gathered or reported online, and I wanted to see how many others have similar experiences to me, or if others have noticed as well.

Another fun fact, I did have one response to this screen- I was able to share the nation's and Nevada's (where she lives) standpoint on privacy laws and she was greatful to be informed.

Instead of asking on a scale of 1-10, I took advantage of Instagram's slider and allowed my viewers to decide how much or little.

My last question was to see after the facts and information presented, who would want my product in their hands.

Lastly, I thanked those that participated and gave a box where anyone could input any further thoughts or questions.

Response Screens

Half and half, although majority was a no, which is concerning.

The results were as expected, the 2% was only one person.

Another very clear response, the 2% was 1 person.

This slider had a variety of responses, but the average was low.

Two people said no

Amount of Recipients: 53 followers

Age Range: 14 - 37 years

Average Age: 22

11/53 were Male, 20% M 80% F

Looking at the results I have come to the conclusion that the majority of my followers were not aware of how their data was being used, and that it does concern almost everyone. Lack of information is currently the biggest issue, although once presented with facts and concerning truths- the audience is swayed otherwise. I will use this factor in my design concept.

Andrea